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Unlocking the Secrets of Today’s Workforce: What Job Seekers Really Want from Employers

Hiring today is more than just matching skills to job descriptions. Today’s job seekers are looking for more than a good paycheck; they want work that supports their well-being and provides meaningful growth. Without understanding these priorities, employers may face longer hiring times, higher turnover, and missed chances to build a strong, lasting team. 

When you know what local job seekers truly value, though, you can create an environment where talent is not only attracted but also retained. Meeting these needs is about more than filling positions; it is about building a team that feels appreciated and wants to stay and grow with you. 

What Job Seekers Really Want and How You Can Align with It 

Here are the new priorities of job seekers in today’s workforce: 

1. Competitive Compensation: More Than Just a Paycheck 

Offering the right salary is just the beginning; how you structure compensation can greatly impact your hiring success. Candidates expect fair pay, along with benefits that reflect their contributions. So, add perks like performance bonuses, healthcare, and paid leave to your offerings. 

To ensure your salary offerings are competitive, conduct regular market research using tools like Glassdoor, Payscale, or LinkedIn Salary Insights. These platforms allow you to compare your compensation packages with similar companies in your industry. When job aspirants see that your offerings align with or exceed industry standards, they feel more confident about joining your team. 

Today’s job seekers also prioritize their physical and mental well-being. Incorporating wellness initiatives—such as gym memberships, mental health days, or Employee Assistance Programs (EAPs)—can enhance your compensation package and attract health-conscious candidates. 

In fact, employers who offer wellness programs often experience higher employee engagement and lower absenteeism, leading to improved productivity overall.1 Highlight these health benefits in your job postings to draw in candidates who value their well-being. 

2. Jobs Offering Growth and Professional Development 

Aside from competitive paychecks, candidates are also looking for meaningful career growth. But if you fail to provide clear career advancement paths, you risk losing top talent to competitors willing to invest in their development. When job seekers perceive limited growth opportunities, they may become disinterested or eventually quit.  

Recent data from the Society of Human Resources (SHRM) reveals that 63 percent of US adults believe businesses have a positive impact on people’s lives – an 8 percentage-point increase from 2022. Notably, workers strongly prefer smaller businesses over large employers, with 85 percent giving small businesses a thumbs up compared to 42 for big employers.2  

This insight highlights how organizations can leverage their size and impact to attract talent.  

Organizations can demonstrate this commitment through various development initiatives: 

Tailored Training 

Offer targeted training sessions that match specific roles. For example, providing skill development programs can enhance their capabilities and prepare them for leadership positions. 

Clear Advancement Tracks 

Develop a transparent framework that outlines the steps necessary for promotion. Share real examples of employees who have moved up within the organization, demonstrating that growth is not just possible but encouraged. This transparency helps candidates visualize their potential career paths. 

Feedback and Development Plans 

Regular feedback sessions and personalized development plans show your commitment to employee growth. This approach helps employees improve their skills and feel more engaged in their careers, fostering a supportive environment where they can thrive. 

3. Flexibility: The Ultimate Hiring Differentiator 

Professionals want the freedom to structure their workday in ways that allow them to perform at their best. Without this, you risk losing high performers and top talent to competitors offering more adaptive work policies. 

For instance, if an accounting firm has the option to work remotely a few days a week or adjust its start and end times, this flexibility allows those who often work best during quiet, uninterrupted hours to tackle complex reports or reconciliations when they’re most focused—whether that is early in the morning or late at night.  

It also reduces burnout during peak seasons, like tax time, by letting employees plan recovery periods into their schedules. 

When your policies reflect this understanding, it shows job candidates that you care about their mental well-being and long-term success. Highlighting flexible work options like hybrid or remote work early in the hiring process signals to professionals that your company values efficiency and personal balance—two things that can tip the scales when job aspirants are weighing competing offers. 

4. Technology and Tools 

Modern technology can significantly enhance the employee experience. In fact, companies using up-to-date tools reportedly experience a 20 percent increase in productivity and a 15 percent decrease in employee turnover.3  So, investing in modern technology is crucial for empowering your organization. 

Here are some essential solutions you can consider: 

  • Cloud-Based Collaboration Platforms: Tools like Slack or Microsoft Teams facilitate real-time communication and project management, enabling teams to work seamlessly, regardless of location. 
  • Productivity Software: Applications such as Asana or Trello streamline workflows and reduce miscommunication, ensuring everyone is aligned on project goals. 
  • Automation Tools: Implementing software that automates repetitive tasks such as scheduling or data entry frees employees to focus on strategic initiatives, enhancing overall efficiency. 

For example, administrative assistants using modern software can manage schedules, organize documents, and coordinate meetings more effectively. This improves their performance and increases job satisfaction. 

Highlight your company’s tech investments during interviews and onboarding. This demonstrates that your business values innovation and provides employees with the tools they need to succeed – a key factor for high performers looking to make an impact.  

Remember: While technology is not the only factor in job satisfaction, it is important to create an efficient, productive work environment that attracts and retains top talent. 

5. Inclusive Culture, Belonging, Trust, and Purpose 

Job seekers today want connection, purpose, a great company culture, and transparency. They want to join workplaces where they feel they belong and are valued for their contributions. Many candidates, especially from younger generations, seek purpose-driven work that aligns with their values and gives them a sense of belonging.  

Consider this: Does your company’s public image reflect the warmth and integrity of your actual workplace? Think about ways to showcase the authentic experiences of your team and the real impact of your community involvement. This can be as simple as sharing stories or highlighting team events, so potential candidates see a workplace they can truly connect with. 

Are you providing opportunities for your team to share their experiences and contribute to the company’s culture? Regular check-ins and anonymous feedback channels can help ensure your workplace continues to meet the evolving needs of your employees. 

Struggling to attract top talent? Performance Staffing can help you stand out! 

With over 30 years of experience, Performance Staffing specializes in connecting you with quality supplemental staff across Office/Professional, Accounting, Technical, and Light Industrial sectors. Our tailored consultation services not only help you navigate the evolving expectations of job seekers but also enable you to build a culture of engagement and purpose. 

By understanding your unique needs and the aspirations of our candidates, we ensure you have the right talent to drive your success. Do not let the competition pass you by—partner with us to create a thriving workforce that meets today’s challenges head-on! 

References 

  1. Omolara Oluseun Juba. (2024). Impact of Workplace Safety, Health, and Wellness Programs on Employee Engagement and Productivity. International Journal of Health Medicine and Nursing Practice, 6(4), 12–27. https://doi.org/10.47941/ijhmnp.1819 
  2. Maurer, Roy. “Small Businesses Feel Shortchanged on Benefits.” SHRM, 10 Oct. 2023, www.shrm.org/topics-tools/news/benefits-compensation/small-businesses-shortchanged-benefits
  3. Walid Abdullah Al-suraihi, Aida Siti, Abdullah Al-Suraihi, Siti Aida Samikon, & Ishaq Ibrahim. (2021). Employee Turnover: Causes, Importance and Retention Strategies. European Journal of Business Management and Research, 6(3). https://doi.org/10.24018/ejbmr.2021.6.3.893 
A person writing on a paper with a pen.

Maintaining Workplace Civility During Election Season: 8 Tips for Promoting Harmony Amid Political Tensions 

It could be challenging to avoid discussing politics at work as election season rapidly approaches. Although these discussions might be a constructive platform for staff members to voice their opinions, they can also escalate tensions and disagreements within the team.  

While opposing sides may have good intentions, they can disrupt rapport and create tension within the company. A highly functioning team should work together amidst personal differences to ensure overall harmony and productivity.  

Additionally, a constructive leadership team recognizes that their employees are also citizens who will naturally discuss pressing political issues. Data from the Society of Human Resources (SHRM) highlights this: 26 percent regularly discuss politics in the workplace, 42 percent report political disagreements, and 12 percent experience bias based on political views.1  

Given these challenges, how can companies maintain workplace civility during election season? Let’s explore eight strategies.  

Strategies for a Respectful Workplace This Election Season  

Research shows that 31 percent of employees experience conflict at work due to their political beliefs.2 This figure highlights the pressing need to address political conflict in the workplace. Politics, after all, is one of the subjects where people tend to disagree strongly. 

It is important for organizations to take proactive steps to create a respectful environment.  

Here are some ways you can manage political discussions within the workplace:

1. Outline clear policies.  

Establish clear guidelines for political conversations at work before election season heats up. Share a policy outlining expectations for respectful dialogue and specifying disruptive behavior’s consequences. You can establish a policy that encourages all employees to voice their opinions but ensures that these discussions remain respectful and pertinent to the workplace.  

By defining these boundaries up front, you can build a structure that promotes fruitful dialogue. Review the current policies and highlight any non-partisan or non-political clauses already mentioned. When discussions lead to physical conflict or affect production, discuss the repercussions among employees. 

2. Create an atmosphere for candid conversation.  

Setting boundaries is essential, but it is equally important to encourage open dialogue amid political strains. Politics affect the daily lives of our employees and clients. That is why it can be difficult to avoid discussing matters that could potentially impact our employees’ future. 

Fostering a safe space for conversations allows your employees to express their ideas without worrying about criticism or retaliation. This also gives you insight into team dynamics. When employees can maintain respect despite differences, your team is on the right path to a more collaborative environment.  

As political tensions ease, your team will ideally come out with a stronger sense of respect for each other. 

3. Be the example. 

Your actions as a manager shape the culture of your workplace. Your approach to handling touchy subjects, including politics, has a direct impact on how your staff reacts. You set the standard for what is acceptable, especially during politically charged discussions.  

Show compassion and understanding to encourage others to consider alternative perspectives. You can demonstrate that collaboration is still achievable even in the face of political differences.  

When political talk becomes common in the workplace, you can help employees through constructive and critical analysis. Say what policies they like or dislike about their candidates. Point them toward relevant and factual sources. This may also enhance their critical thinking capability, which will be beneficial to their performance later, too.  

4. Focus on common goals. 

Remind your group of their common objectives and guiding principles. It is common for team members to become engrossed in their individual viewpoints, but as a leader, you can assist in drawing their attention back to the things that really bring them together—their shared goals.  

For example, if a political debate starts to get heated, step in and guide the conversation back to the team’s current project or focus on a client goal. Be a good reminder that you are all still in a professional environment, expected to deliver tasks at the end of each day.  

5. Observe and confront tensions early.  

Encourage your employees to communicate their concerns directly with you or their colleagues. When employees feel comfortable sharing their concerns without fear of repercussions, they are more inclined to bring them up before they become more serious.  

Offer mediation as a means of resolving disputes, if necessary. Arrange a meeting with the parties concerned to assist them in facilitating a productive dialogue and pursuing a resolution. Office cubicle debates may escalate into shouting matches when left unchecked.  

Let employees know that their chatter can distract others. We must respect the apolitical or those who prefer not to discuss politics at work. 

6. Inspire self-care. 

Emotionally taxing conversations about politics can arise, particularly when polarization and hostilities escalate. Take breaks from work and from talks about the election as needed.  

It is also critical to remind staff members that it is okay to leave political discussions when they become too much to handle. They can also avoid discussing candidates or the government if they feel uncomfortable. Confidently taking care of their mental and emotional health makes them more attentive to the work at hand.  

You can also implement a “No Politics” hour or day to give the workforce a break from political subjects. During this hour, promote topics that the employees commonly enjoy. 

Watch out for bullying or bickering when the election concludes, and a new administration takes office. A few weeks after the election, people who supported the winning or losing teams may still clash. 

7. Remind Employees of Organizational Values. 

Aside from reinforcing policies pertaining to politics, be ready to remind employees about the organization’s core values. During office hours, we expect employees to successfully complete their tasks while upholding an environment of respect and professionalism. 

Ride out the wave of the election season with grace. Stay true to your company’s mission and vision while also supporting your employees’ right to think and vote.  

8. Avoid Political Endorsements at Work 

Each employee has their own political preference. While discussing politics at work is unavoidable, you can ensure that employees—even top management—avoid endorsements at work. This can be polarizing for a team with diverse members.   

Furthermore, political endorsements may divert employees’ attention from their main objective: to work in the company. Discussions on politics can cause strong emotions and divert focus from productivity.   

This last tip may not apply to companies that choose to publicly endorse a party or a candidate. This is also acceptable, as management can motivate their teams to excel at work while simultaneously exercising their right to free speech and voting. 

Let Performance Staffing help you create a professional environment!

 Performance Staffing, specializes in providing tailored solutions that address the unique challenges organizations face. Our rigorous screening processes and personalized matching help you find candidates who can contribute to a harmonious workplace.   

Contact us today to learn more about our staffing solutions and how we can support your hiring needs while promoting workplace harmony.   

Reference 

  1. Society for Human Resource Management. Politics in the Workplace Survey. SHRM, Oct. 2019, www.shrm.org/content/dam/en/shrm/topics-tools/news/inclusion-equity-diversitySHRM-Politics-in-the-Workplace-Survey-Oct-2019.pdf. Accessed 23 October 2024.  
  2. Buffett, Jacques. “1 in 3 Gen Z Employees Lie About Their Political Beliefs at Work.” Enhancv, 4 Sept. 2024, enhancv.com/blog/discussing-politics-at-work/. Accessed 18 Oct. 2024.  
A man talking to another man in a hard hat.

Transform Your Business with the Right Technology: Why Upgrading Your Tech Stack Can Drive Efficiency and Growth 

Today’s business landscape demands speed and efficiency, but outdated tools within your tech stack often slow things down. Manual data entry, clunky scheduling systems, and outdated payroll create frustrating bottlenecks, limiting your productivity and hindering growth. These issues can cost you time, money, and opportunities. 

An upgrade to your technology stack is not just about swapping old tools for new ones. It is about updating how your business operates, streamlining processes, and freeing up time for higher-value activities. The right combination of platforms, codes, and tools streamlines workflows, reduces errors, and enables smoother collaboration—allowing your business to stay agile and competitive. 

Assessing Your Current Tech Stack: Finding Gaps and Opportunities 

People often ignore old tools because they continue to function or simply “complete the task.” But if existing systems are eating up your time or forcing your team to use workarounds, it is a clear sign your tech stack needs attention.  

To assess if your tech stack needs upgrading, you will need to revisit the layers that make it work. Work closely with your IT or development operations experts to review your stack, starting from the front-end (client-facing) tech such as HTML, CSS, and Javascripts. 

Then, check the backend (server-side) to ensure smooth navigation. For example, when a user submits data through a form or application, does the backend validate and store it in the correct database?  

Go through your stack’s database, OS, and other tools. For instance, if your accounting department is relying on outdated software, you may struggle with delayed invoicing and payroll, creating cash flow challenges.  

If you work in technical or light industrial roles, you might find basic scheduling tools inadequate for managing frequent shift changes. Your current website or app should also make it simple for customers to access your services.  

To assess your tech stack effectively, ask the following key questions: 

  • Which processes take the most time or have the highest error rates? 
  • Are your employees on the ground and on site still manually entering data? 
  • Do your agents or employees still keep important information on paper? 
  • Are your office laptops and desktops still compatible with your existing software and tools? 
  • Is critical data spread across platforms, making it difficult to access and analyze in one go? 
  • Is your database secure? 

Answering these questions allows you to focus on upgrading what matters most. Tools that fit seamlessly into your business do more than just address current needs; they create a solid foundation for long-term scalable growth.  

Choosing the Right Technology: Aligning Tools with Business Goals 

Integrated platforms are important in eliminating silos within your organization. In fact, studies show that companies using integrated systems can improve operational efficiency by up to 30 percent.1 This higher efficiency means lower costs and faster delivery. 

Using tools that connect HR, finance, and other departments, streamlines operations and improves communication, leading to greater efficiency and growth. 

For instance, customer relationship management (CRM) systems and talent management software can be helpful in tracking candidate pipelines and managing client relationships. Platforms like Salesforce help you stay organized and provide valuable insights into performance metrics, allowing you to make informed decisions. 

For the service industry, workforce management systems enable effective shift scheduling and real-time reporting, ensuring your operations run smoothly. Tools like When I Work provide visibility into employee availability and workload. After the service is complete, employees can also obtain real-time client feedback by asking them to complete a feedback form from your own app on a company tablet. 

Selecting user-friendly platforms minimizes disruptions, making it easier for everyone involved to adapt. When your team can navigate the technology confidently, they are more likely to embrace it, leading to improved productivity. 

Scalable solutions are another key factor to consider. Gartner indicates that companies that invest in scalable solutions see 25 percent faster growth than those that stick with rigid systems. 2 Cloud-based systems, for example, mean that your technology can evolve alongside your business needs, wherever your business goes.  

Scalable tools allow you to handle new challenges and opportunities as your company grows or shifts focus. 

Other key considerations to have when choosing your technology stack include: 

  • Assess integration capabilities with existing systems. 
  • Evaluate the user experience. 
  • Consider mobile accessibility for remote work flexibility. 
  • Invest in platforms that provide analytic features for real-time data insights. 
  • Prioritize solutions that automate repetitive tasks effectively. 
  • Look for tools with strong customer support and resources. 
  • Explore vendor support options for troubleshooting and training. 
  • Check for customization abilities to fit specific business needs. 
  • Choose software with strong security measures to protect data. 
  • Evaluate potential ROI to justify the investment. 

Ultimately, choosing the right technology is an investment in your organization’s future. By focusing on strategies that maximize your returns, these tools can continue driving improvements and boosting efficiency. 

Strategies to Maximize ROI from Tech Investments 

Maximizing the return on your tech investments begins with careful planning and execution.  

Check these steps before fully onboarding your company to a full tech stack upgrade: 

1. Start by piloting new solutions before full rollout.  

Testing a new tool with a small team allows you to identify any issues early, ensuring a smoother transition when you expand its use. 

2. Provide comprehensive training for all staff—full-time and temporary.  

Quick, focused training sessions can empower your entire team, helping them feel confident using new systems. To make training effective, consider using a blend of formats: online modules, hands-on workshops, and Q&A sessions.  

3. Monitor results and adjust as needed.  

Tracking your success metrics gives you a clear picture of whether your investment is paying off. If something is not working as expected, do not hesitate to pivot and explore alternative solutions. 

4. Set clear benchmarks for your technology investments.  

Define what success looks like before implementation. For example, if you are introducing new software for sales management, aim for specific improvements, such as improving the closing rate by 20 percent within six months. Having measurable targets keeps your team focused and accountable. 

5. Encourage feedback from users regularly.  

Tech stack integration will only be effective if your employees know how to maximize it. Create channels for staff to share their experiences and suggestions. Make technical staff available around the clock when disruptions arise. 

6. Review your tech stacks every 6 to 12 months.

 Regular assessments ensure your technology remains aligned with your evolving business goals and staffing needs. This habit keeps your operations efficient. 

What Small Changes Will You Make Today? 

Upgrading your technology does not mean completely uprooting your existing structure or replacing perfectly usable systems. The key is determining your specific needs and making targeted improvements. 

What processes are slowing you down? Where do you see the most errors and inefficiencies?  Start small by implementing changes one step at a time and measure their impact. Remember, even minor adjustments can lead to significant improvements.  

Let Performance Staffing help you upgrade your tech and boost your business 

At Performance Staffing, we understand that upgrading your technology is only half the battle. The right talent is also crucial to implement, manage, and maximize your new tech investments. We specialize in connecting you with the right talent to help move your digital transformation forward.  

Reach out to our team to discover staffing solutions that complement your tech needs moving forward. Schedule a consultation today! 

References 

  1. Handoyo, Sofik, et al. “A Business Strategy, Operational Efficiency, Ownership Structure, and Manufacturing Performance: The Moderating Role of Market Uncertainty and Competition Intensity and Its Implication on Open Innovation.” Journal of Open Innovation: Technology, Market, and Complexity, vol. 9, no. 2, 2022, https://doi.org/10.1016/j.joitmc.2023.100039. Accessed 18 Oct. 2024
  2. Moore, Susan. “Gartner Says More Than Half of Enterprise IT Spending in Key Market Segments Will Shift to the Cloud by 2025.” Gartner.Com, 9 Feb. 2022, www.gartner.com/en/newsroom/press-releases/2022-02-09-gartner-says-more-than-half-of-enterprise-it-spending. Accessed 18 Oct. 2024. 
A woman sitting in front of a laptop computer.

Understanding Today’s Workforce: How to Align Leadership Development with Employee Expectations in the Coming Year 

Here in Flagstaff, the workplace landscape is evolving. Our local businesses are seeing that today’s employees seek more than just steady employment. They want opportunities for growth, meaningful work, and leaders who understand Northern Arizona’s unique business environment. 

To attract and retain top local talent, organizations need to rethink their approach to developing leaders. It is no longer about following a standard template—it is about empowering employees to grow and lead in ways that reflect both their values and our community’s needs. Organizations that adapt to these expectations are better positioned to build strong, lasting teams in Flagstaff’s competitive job market. 

Connecting Leadership Growth with Employee Goals for the Coming Year 

Let us explore effective ways to connect leadership development with employee goals to build a motivated and productive workforce. 

Finding new ways to lead in a multigenerational workplace. 

Today’s workforce is more diverse than ever, with baby boomers, Gen X, millennials, and Gen Z all working together under one roof. Each generation brings different expectations and communication styles to the table.  

For instance, millennials and Gen Z value continuous learning and personal development over traditional corporate benefits, while baby boomers and Gen X prioritize job security and stability. 

To create a unified team, you need to adjust how you lead. One powerful tool is mentorship programs that pair younger employees with more experienced mentors. These relationships offer valuable guidance and fosters a sense of support and recognition. This helps younger employees grow faster in their careers. 

At the same time, seasoned leaders can benefit from advanced coaching programs focused on strategic thinking and leadership skills. This can include executive coaching sessions focused on improving their strategic thinking, decision-making, and leadership skills.  

Such programs can prepare these leaders to handle higher-level responsibilities and to lead teams with greater confidence and skill. Encouraging these leaders to mentor younger staff can also create a knowledge-sharing environment that benefits everyone involved. 

Incorporate employee feedback in leadership training. 

Modern employees want to be heard. In fact, research shows that 80 percent of employees who receive meaningful feedback say they are fully engaged.1 Thus, adding employee input to leadership development strategies promotes inclusion and motivates the team to get on board. 

Gain feedback from staff by conducting surveys and meeting individually to understand what your employees expect from leadership. Ask specific questions about communication styles, support for career advancement, and the challenges they face when working. 

For instance, after analyzing the feedback, you may find that many employees feel overwhelmed by rapidly changing technologies and seek more guidance on how to adapt to new tools. They may also express a need for improved communication from leadership about project goals and company  expectations. 

Use these insights to create training that emphasizes effective communication and team support. This might include sessions on setting clear expectations and helping teams adapt to workplace changes, ensuring everyone feels supported and valued. 

Place importance on soft skills. 

The digital revolution has made soft skills like emotional intelligence, adaptability, and empathy more important for leaders. As remote and hybrid work grows, leaders need to handle these changes carefully. Research shows that 78 percent of senior leaders understand the importance of showing empathy. 

This is especially true in fields like the service industry, where the pressure of deadlines and the need for collaboration can create a high-stress environment. 

Consider a small business team during the peak tourist season. As visitor numbers rise and deadlines tighten, team members may feel overwhelmed balancing customer service with daily operations. A leader who demonstrates emotional intelligence can recognize the signs of burnout and take action to support the team. 

To further support their team, a leader may suggest the redistribution of some tasks to lighten individual workloads and offers flexible work hours to help accommodate personal commitments. When you equip your leaders with these vital skills, you can create a more connected and engaged team better able to handle organizational changes and challenges. 

Promote continuous learning and growth. 

The idea of learning and development is changing. It is no longer just about attending formal training programs or workshops. Today, employees want easy access to learning resources whenever they need them. They also want chances to learn new skills or improve existing ones.  

According to a LinkedIn report, 94 percent of employees said they would stay longer at a company if it invested in their career development.3 This shows how important it is for companies to support their employees’ growth. 

Invest in a learning management system (LMS) that provides various educational resources. These could include leadership courses, skill-building modules, and online training sessions. Encourage your leaders to participate in these programs and be role models for professional development.  

When leaders actively engage in learning, it sends a strong message to the rest of the team that the company is dedicated to everyone’s professional growth. 

Promote transparency and communication. 

Transparency is important for effective leadership development. Employees want to understand how they can grow within the company and what leadership roles they might pursue. Providing a clear leadership path and maintaining open communication helps boost employee morale and decrease turnover rates.  

When employees see opportunities for advancement and know what it takes to reach those goals, they feel more engaged and committed to their work. 

Develop a clear and transparent leadership roadmap that shows the criteria for advancement within the company. This roadmap should detail the skills, experiences, and achievements needed to move into leadership positions. 

Additionally, consider hosting quarterly town halls or team meetings where you can discuss possible people opportunities and employee achievements. These gatherings can also feature success stories from advanced careers. Hearing about these real-life examples can inspire and motivate others to pursue their growth. 

Align leadership development with organizational goals. 

Your leadership development strategy should be closely connected to your company’s long-term goals and values. It should not operate in isolation; instead, it should reflect the organization’s overall mission. For example, if your company prioritizes innovation, customer satisfaction, or sustainability, your leadership programs should embody these values.  

This alignment helps ensure that future leaders understand and can effectively promote the company’s vision as they grow in their roles. 

Collaborate with your senior leadership team to identify the core competencies and values crucial for achieving your company’s strategic objectives. These might include skills like effective communication, strategic thinking, or a commitment to ethical practices. 

After identifying these key skills, develop ways to strengthen them through hands-on training. For example, if building stronger customer connections is your goal, help your team enhance their people skills and problem-solving abilities. 

Investing in your team’s growth lets you create an environment where everyone can thrive and contribute to Flagstaff’s business community. 

Lead your company to success with Performance Staffing 

We understand that strong leadership that resonates with employees is the key to a thriving business. Align your leadership development with your team’s expectations, and let Performance Staffing help you establish a strong foundation for sustained growth, innovation, and engagement. 

Let us provide the staffing solutions that put the right leaders in place, driving your organization forward. Reach out to us today and lead the way to a future full of success and opportunity! 

References 

  1. McLain, Denise, and Bailey Nelson. “How Effective Feedback Fuels Performance.” Gallup, 1 Jan. 2022, updated 19 Jan. 2024, www.gallup.com/workplace/357764/fast-feedback-fuels-performance.aspx
  2. Bonterre, Michelle. “Empathetic Leadership: How to Go beyond Lip Service – Harvard.” Harvard Business Publishing, 30 Nov. 2023, www.harvardbusiness.org/empathetic-leadership-how-to-go-beyond-lip-service/
  3. “Developing Employees & Improving Performance | LinkedIn Learning.” Learning.linkedin.com, learning.linkedin.com/resources/career-development/develop-employees
A man wearing a hard hat and safety glasses.

Building a Strong Online Presence: How Employers Can Use Social Media to Attract Top Talent 

Finding qualified talent who prioritize work-life balance and community involvement remains challenging, even with consistent job postings. While candidates actively use social media to research potential employers, many businesses find it difficult to maintain an effective online presence. A thoughtful social media approach is essential for connecting with the right talent. 

Let us explore practical methods to build your social media presence and attract candidates who share your company values. 

The Role of Social Media 

You might feel that social media is not a crucial part of attracting talent or that it may seem like wasted effort. However, leveraging social media can significantly expand your reach and visibility. 

Consider this: the majority of Americans are online and active on social platforms. Around 68 percent use Facebook, 47 percent are on Instagram, and between 27 and 35 percent regularly engage with platforms like Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat.1 

Moreover, 58 percent of job seekers turn to social media to gather information about potential employers. In fact, 48 percent of both Gen Z (ages 18-25) and Millennials (ages 26-41) with work experience have applied to jobs they discovered on social media.2 

These statistics show that more candidates are looking for opportunities online rather than through traditional channels like newspaper ads. If your business lacks an active social media presence, you are missing opportunities to connect with qualified talent right here in our community. 

Related Reading: Transform Your Business with the Right Technology: Why Upgrading Your Tech Stack Can Drive Efficiency and Growth 

Tips for Utilizing Social Media to Attract Top Talent 

In a world where candidates have countless options, using social media the right way can set your company apart in the race for top talent. Here are some social media recruitment best practices.  

1. Choose the Right Platforms 

Each platform offers unique advantages, and understanding these can significantly enhance your recruitment efforts. Understanding these distinctions helps you effectively reach and connect with your target candidates. 

Facebook excels at community engagement. Share your participation in events like the Flagstaff Chamber mixers, Made in the Shade Beer Festival, or Northern Arizona Technology Alliance meetups. Highlight your team’s involvement in local initiatives like the Flagstaff Festival of Science or Fourth of July celebrations. 

LinkedIn remains essential for professional networking, particularly for connecting with NAU graduates and local professionals. Your company updates here can spotlight employee achievements and industry insights. 

Instagram offers visual storytelling opportunities. Share glimpses of your team volunteering at Flagstaff Family Food Center, celebrating at company picnics in Buffalo Park, or participating in the Flagstaff Art Walk. This authentic content resonates with potential candidates who value community involvement. 

2. Highlight Your Employer Brand 

Your online presence extends beyond social media. To effectively attract top talent, consider the following: 

Optimize Your Digital Presence 

Ensure your company website accurately reflects your brand and is mobile-friendly. As more job seekers use smartphones and tablets in their search, a responsive site is crucial. Include an engaging “Careers” page that highlights your company’s values and mission. 

Share Authentic Stories 

Use your website and social media to showcase real employee experiences. Video testimonials or employee spotlights can create a strong emotional connection with potential candidates, giving them insight into your company culture. 

Highlight Growth Opportunities 

Emphasize professional development programs or success stories of internal promotions. This demonstrates your commitment to employee growth and can attract ambitious candidates who are looking for long-term career prospects. 

3. Create Engaging Content 

Using different content types helps keep your social media interesting and informative for potential job candidates. It allows you to show various aspects of your company and job opportunities in ways that appeal to different people. 

Consider using these content types: 

  • Videos 
  • Infographics 
  • Articles 
  • Employee stories 
  • Job descriptions 
  • Company updates 
  • Industry news 
  • Photos of company events 

Utilizing a mix of these formats provides a well-rounded view of what it is like to work at your company. This approach helps potential employees gain a better understanding of your workplace. It can also entice them to apply. 

4. Promote Job Openings 

People often notice images and videos more than plain text, so using visual content in your job posts can make them stand out. With social media, you can easily create eye-catching banners or posters without the hassle of printing or distribution costs. This allows your job openings to stand out and be more engaging. 

Social sharing expands your reach organically when employees and followers share openings within their networks. Our mountain town’s close-knit community makes this particularly effective. 

Target your posts by location and skills to reach qualified candidates. Use local keywords that resonate with our community, from Downtown to East Side neighborhoods. This focused approach helps attract talent familiar with our unique market. 

Direct messaging features allow immediate interaction with interested candidates, streamlining your hiring process and improving response rates. 

5. Engage with Potential Candidates 

Social media platforms offer a unique advantage in recruitment: the ability to engage in quick, casual conversations with potential candidates. Unlike emails or application forms, these interactions help build rapport and trust more naturally.  

When you post about job openings or company culture, candidates can easily comment or ask questions. This immediate back-and-forth gives them a better feel for your company and the position, often resulting in more informed and interested applicants. Your prompt responses can create a positive first impression of your communication style. 

The informal nature of social also encourages candidates to ask questions they might hesitate to include in a formal application. This can provide both parties with valuable insights to assess potential fit. 

Hashtags are another convenient function. Job seekers often search for industry-specific or location-based hashtags when looking for opportunities, so this can help your openings get in front of the right people. 

6. Build a Community 

Encourage employees to share authentic workplace experiences on social media. Whether it is your team volunteering at Flagstaff Shelter Services, participating in Earth Day cleanups, or enjoying events at local spots like Historic Downtown, these shared moments showcase your organization’s values. 

Consider how Mother Road Brewing engages their community by highlighting employee stories and local partnerships. Their approach attracts candidates who value both professional growth and community involvement. 

Building an engaged following creates a valuable talent pool. While followers might not be actively job searching, they will remember your culture and community involvement when considering career moves. 

Ready to attract top talent? Performance Staffing is here to help! 

With these social media strategies and our 30 years of local staffing expertise, we can help your business build an effective online presence to attract qualified talent. Performance Staffing’s team is ready to support you. We provide supplemental staff across office/professional, accounting, technical, and light Industrial sectors.  

 Contact us today for customized solutions that align with your staffing needs and business goals. Schedule a Consultation now! 

References 

  1. Gottfried, Jeffrey. “Americans’ Social Media Use: YouTube and Facebook Are by Far the Most Used Online Platforms Among U.S. Adults; TikTok’s User Base Has Grown Since 2021.” Pew Research Center, 31 Jan. 2024, https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/. 
  2. “Nearly Half (48% Each) of Gen Z and Millennials With Work Experience Have Applied to Jobs They Found via Social Media.” PR Newswire, 23 Aug. 2022, https://www.prnewswire.com/news-releases/nearly-half-48-each-of-gen-z-and-millennials-with-work-experience-have-applied-to-jobs-they-found-via-social-media-301610609.html. 
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